Pay Per Click

PPC stands for pay–per–click, a model of internet marketing in which advertisers pays a fee for publisher (typically a search engine, website owner, or a network of websites) each time when one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Pay-per-click is commonly associated with first-tier search engines.