Social media are interactive computer-mediated technologies works with Web 2.0 Internet-based applications that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. User-generated content such as text posts or comments, digital photos or videos, and data generated through all online interactions, is the lifeblood of social media. The variety of stand-alone and built-in social media services currently available introduces challenges of definition. Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.
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